What do you get when a group of Mustang enthusiasts get together with a dream of changing the Mustang aftermarket industry? You get Sinister Mustang.
Founders Brian George, Michael Mitchell and their whole team share a love of everything Mustang. One afternoon, while working on Brian’s 2013 Mustang Boss, they thought of starting a new company.
“There were already online parts suppliers,” says Brian, “so we knew it wasn’t enough to just start another one. We wanted to create a high performance Mustang parts company that actually changed the way business was done, especially when it comes to customer service.”
Live telephone support is one element of that customer service. Before, during and even after a purchase, people can call Sinister and get live expert technical advice about brands, parts, installation and everything else. There’s even the same live support available on the Sinister website.
“Right from the beginning we got a reputation for great customer service,” says Brian. “That’s how we knew we were on the right track.” Today, Sinister is one of the fastest growing online aftermarket Mustang parts retailers around.
Sinister partners with top names in the industry including Roush, Steeda, Ford Racing, SCT, BBK, JLT, Flowmaster, Borla and many more aftermarket Mustang parts manufacturers, so customers can find the widest selection of high quality parts in one place.
“But as good as those brands are,” says Michael, “we've decided to manufacture our own line as well. We have our own vision about how a part should perform, and what it should look like, so the Sinister Mustang brand is underway.” Most of these Sinister Mustang parts are a stylish and distinctive metallic blue. “We call the color Sinister Blue. You’ll even find it in our logo.”
Why the Sinister name? It appeals to Brian and Mike because they feel it captures the spirit of the Mustang lifestyle. “The spirit of Mustang drivers is like our own,” Brian says. “A little bit rebel but with an appreciation for quality and performance. The name Sinister captures that perfectly.”
The Sinister headquarters are located just outside of Sacramento at 2025 Opportunity Drive, Ste. 7, Roseville, CA., 95678. Customer service can be reached toll free at 855-848-1333.